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I Can't Believe It's Yogurt

Fast-food Franchise offering Frozen yogurt outlets

In 1978, long before frozen yogurt became popular, two college students realized that it was only a matter of time before the rest of the country discovered this healthy, lighter alternative dessert. ICBY, which was the original inventor of the Fat-Free and Non-Fat Sugar-Free frozen yogurt line, is viewed as a pioneer and leader in the frozen yogurt retail category throughout the U.S. ICBY was the first frozen yogurt product served on a major airline, overcoming significant technological and logistical barriers. In early 1996, ICBY became a vital part of Yogen Fruz, I Can't Believe It's Yogurt has grown to become a leader in the frozen dessert industry worldwide. This unique brand of rich and creamy frozen yogurt, which tastes like ice cream without the fat and fewer calories, is distributed through an international network.

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